Sascha Puetz - Sales Leadership Executive
Executive Profile
Strategic and results-driven Sales Executive with 25+ years of leadership experience across EMEA, APAC and LATAM. Proven track record in scaling SaaS and enterprise software businesses from zero to $100M+ ARR, leading global teams of 80+ FTEs, and consistently exceeding revenue targets. Expertise in GTM strategy, revenue leadership, international expansion and exit strategies. Trusted partner for transformation, building high-performance sales teams and closing multi-million-dollar deals.
Key Achievements
- Scaled multiple businesses from zero to $100M+ ARR
- 6 successful company exits
- Revenue responsibility exceeding $100M ARR
- Built, led and scaled international sales teams of 80+ FTEs
- Consistent over-achievement of revenue targets
Career Highlights
Senior Vice President of Sales | ZealiD | 2022 – 2023
- Redefined GTM & licensing strategy, scaling revenue from $100K → $xM ARR
- Built channel-first model; strategic partnerships with DocuSign, AdobeSign & Foxit
- Closed enterprise deals (Microsoft, ABN AMRO), enabling funding round
Vice President Sales EMEA South | ExtraHop Networks | 2020 – 2021
- Achieved $xxM+ ARR across DACH, Southern Europe & MEA
- Implemented revised channel model, improved partner collaboration
- Secured new accounts e.g. in Germany, France, UAE, KSA; supported $900M+ acquisition
Vice President Sales EMEA, APAC & LATAM | Balabit | 2016 – 2019
- Transitioned GTM to 100% channel sales, boosting efficiency & engagement
- Delivered $xxM+ ARR, driving $100M acquisition by One Identity/Quest
- Led successful post-merger integration while sustaining growth
Director EMEA – Business Unit Aviation | Quintiq | 2013 – 2016
- Pivoted BU focus to Aviation, securing major wins in MEA & Europe
- Scaled revenue to $xxM+ ARR, contributing to Dassault Systèmes acquisition
Vice President Sales Central Europe | Ventyx Software | 2010 – 2012
- Delivered $xxxM+ ARR
- Led post-acquisition integration by ABB
- Won first reference customers in the new strategic playing field of smart grids
Core Competencies
- GTM Strategy & SaaS Scaling
- Enterprise & Channel Sales Leadership
- Revenue Growth & P&L Responsibility
- International Expansion (EMEA, APAC, LATAM)
- Large Deal Negotiation & Closing
- Change Management & M&A Integration
- Hiring, Coaching & Developing Sales Teams
- CRM & Sales Methodologies (Salesforce, MEDDICC)
